The growing popularity of the fantasy sports culture in India is changing the country’s sports ecosystem dynamics and has also taken the global gaming industry by storm. It promises to reach $3.7 billion in the forthcoming year. It will significantly widen its horizon among the players with the added metaverse and augmented reality attributions. India, which is world-famous for its eternal love for cricket, through fantasy sports (FS), there is a rising sense of awareness for other sports as well. This is a prominent beginning of healthy sports culture.
How are Fantasy Cricket apps helping evolve the country’s sports culture?
India has come a long way regarding the sources of sports entertainment and participation in mainstream sports events. What started with listening to live commentary on transistor radios changed to watching the players play through a television screen and, later, evolved to view it within the palm of their hands on mobile phones and other handheld devices. With the introduction of FS apps, now users don’t just watch, but they put their expert skills to engage in the sport and earn rewards.
This has massively increased the viewership and created a platform where users can engage deeply, not just for fantasy cricket but for football, hockey, basketball, and other sports. Since the participation involves the live update of the sport played, the players are hooked up to the last second of the match, which otherwise they wouldn’t have.
How is technology incorporated into the gaming platform of fantasy sports?
Data is the fuel for any technology operating in the digital world. The same goes for the FS gaming apps; with a considerable number of players associated with them, there is a vast pool of data to be managed. Like other online businesses, there is no scope for logistics, warehousing, and delivery services. So, the only user-driving tool provides a seamless and excellent experience that requires using the latest technological tools.
Data analytics and machine learning serve as the topmost information assets, which require a high level of processing, and machine learning helps in applying personal touchpoints for the users. With this feature, the players can choose the type of contest they want to participate in after reviewing their past in-app behavior.
How will Augmented reality redefine the sports viewing experience with the implementation of 5G?
The only constant aspect of technology is that it is ever-evolving, the way we reached this far with the help of frequent developments in this field. We can only expect to experience bigger and better fantasy sports events, who knows with the help of virtual reality, the internet of things( ioT), and other disruptive technologies changing the way people watch sports in stadiums and digital platforms. With this technology, millions of people could wear a VR headset and play alongside their favorite players.
How has cloud technology impacted the FS gaming industry?
Handling massive data sets with millions of concurrent users at a time generating massive data traffic requires an evolved cloud computing platform that is readily available and has the storage capacity to manage enormous amounts of data. Since the inception of such gaming formats, these industries have learned, with the help of cloud computing, the ways to reduce costs, improve business performance, reduce time in markets, etc.
So, many managerial and technical skills go behind creating such gaming applications, which not only leave a profound impact on the players but also promote a paradigm shift in society.
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