Running a print shop is one of the best ways to ensure you can make a lot of money, run your own business, and expect exponential growth: but how do you make sure you’re living up to your potential? From the numerous ways, you can advertise to figuring out customer service and order completion: these are the top things to you about running your own print shop.
Strive for Bulk Orders
For most print shops, bulk orders are the goal. Not only do these allow you to print the same design multiple times, saving you the time and effort that would have to be spent on changing out designs and products: but you can also avoid having to package dozens of different orders and ship to different customers since you’ll be packaging and shipping to the same destination.
Bulk orders are most easily found through companies and organizations that need matching gear for their employees or companies that want to sell merchandise with their logos on it. Although you should try to get whatever orders you can in the beginning: aim for bulk orders first.
Work to Streamline Your Process
From your print shop software to the equipment you use to create your shirts: it’s vital that you set up a streamlined service. In your first few months, you can do this by trying out software and looking at reviews for different printing options and machines. Although you may start out screen printing by hand, this can leave you drained and exhausted once your orders start to pick up. Instead, look into automation as soon as possible.
Keep Up With Customer Service
Customer service is a must since it’s what will guarantee you return orders and more customers who will leave positive reviews. As a new business, word of mouth and positive reviews are incredibly powerful at convincing others to order from and trust your company. You don’t have to be available 24/7, but you should try to reply promptly and respectfully.
Advertising is important since it’s the only way people will find your business when you’re brand new. Consider advertising in targeted ways where your main audiences are. Apps like Tik Tok, Twitter, and Instagram all have extremely affordable advertising options, but if you have the budget for it, you can eventually step up to advertising through Google or YouTube. Make sure your ads are eye-catching, interesting, and clear on where customers can find your company.
Keep A Clear Budget
In the beginning, your budget will make or break your company. If you pay too much upfront for too many varied kinds of products, you’re going to have trouble trying to recoup those costs. Instead, try to limit to one or two products, like shirts and posters or stickers, and then branch out from there as you gain more revenue.
Your Print Shop Can Succeed
The average print shop can make over $15,000 a month within its first year if run correctly. Follow some of these tips, and you’ll amaze yourself at how much money you can make through your print shop.