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Everybody blogs these days. Some do it as a hobby while some do it as a profession. But how do you make your blog stand out from the rest? Blog posts are meant to educate people about a certain trend, a certain service, or a certain product. More than ten thousand blogs on varied topics are published each day. How do you make someone read the entire piece without them feeling bored or distracted?
The answer is quite simple. We, humans, love visual storytelling. Making use of custom graphics can not only help to enhance the look of your blogs but also keep your reader engaged. With the use of custom graphics, you can add a personal touch to your blogs and make them stand out from the crowd.
Enhance the look of your blogs through custom graphics
Custom graphics can make your blogs appear more interesting and unique. These graphics can be used to create the look of your blog post on a website, as well as social media posts. Adding a custom graphic to your posts offers them a zealous look. This can make a huge difference in the eyes of your readers.
A blog is not a book, but when it comes to attracting readers and making your blog more interesting then you can’t go wrong with custom graphics. They are not just for blogs and personal projects. You can use them on almost every medium including text, social media profile pictures, and your portfolio.
Why should you include custom graphics in your blogs?
In the last few years, custom graphics have been regarded as a powerful tool to boost the marketing efforts of companies with an online presence. Whether it is a business page on Facebook or a business Instagram handle, these custom graphics have played a vital role in creating effective engagement between the business owner and his/her customer. Since we are visual creatures inherently, our brain processes visual information much faster.
Create an image for your brand through custom graphics
New brands cannot leverage the ‘good quality’ factor while trying to sell their products/services. For that to happen, consumers have to use or avail of the product/service firsthand before making a mental review of the same.
But you can always paint a picture or create a backdrop for your product/service. Image is one of the greatest driving factors to getting instant leads, and custom graphics can help you build the desired image for your brand.
You can convey the ethos of your brand through beautifully designed custom graphics, bespoke to your product/service. Graphics need not be serious. They can be fun and informative. The use of colors and gradients plays a huge role when trying to set a theme or mood for a product/service.
How can you create visuals and graphics that will engage on every platform?
You can find a plethora of design tools on the internet. You can use them to make engaging graphics for your blog posts. Some of the most popular choices are Canva, Glorify, Pixelied, and Photovibrance.
Some of these platforms are easy to use and access. They have pre-made layouts and templates which can be customized to suit your aesthetic requirements. You can also access their library for images.
How do you get started with custom graphics?
Here are some key points that one should remember while starting with custom graphics:
- Make sure the graphics are relevant to the content: Do not forget that the graphics should complement your content successfully. The fonts, the layout, the images – everything should cater to the theme of the content perfectly.
- The graphics should be engaging yet informative: The sole purpose of adding custom graphics to your blog post is to ensure an enriching reading experience for the readers. Trying to convey a message using stories and characters is always better than narrating long probabilities and hypothetical situations.
- Make the best of design tools: Make use of pre-made templates, design elements, and images that the chosen design tool has to offer. Creating content itself is a long and taxing process. But when you have these smart design tools to your rescue, you can create fun and engaging graphics in a short span of time.
- Make use of visual content that’s right by your side: Custom graphics need not always be some breathtaking shapes and designs. You can use real-time pictures of your business set-up, reports with graphs and pie-charts, colleagues and employees, and most importantly your products to deliver the message.
Use these tips to get started with custom graphics today and grow your brand successfully.
