Real Estate Businesses are some of the most profitable ventures out there. They help people acquire the properties of their dreams. Anyone who wants to buy a house, rent an apartment, or even acquire some office space will likely use the services of a real estate agent. So, there is plenty of incentive to launch a real estate business and make it thrive, but not everyone can do it. Creating a strong first impression is paramount here, and your business launch is that opportunity to do so.
There are several things you can do to ensure that happens. You can put up posters offline and online to create awareness, run social media ads, and even invite industry personalities. We’ll review some of the best tips and strategies to make your real estate business launch successful.
Build Hype With Flyers
To announce the grand opening of your store, you can use flyers to advertise and build hype. Pictures say what words cannot, and you can use flyers. You can get the message across with very few words in an effective way. To create your real estate flyers, you can use PosterMyWall.
PosterMyWall allows you to design, create, and download your flyer all from the same place. It has an easy-to-use interface and grants you access to hundreds of templates that you can adjust accordingly. This is especially helpful when you aren’t confident in your graphics designing ability or don’t possess that skill set.
Utilize Social Media
One of the best and least expensive ways to promote anything these days is on social media. With smartphones, everyone is connected to the internet and most of the traffic generated comes from social media use. As such, you will use these platforms to build up hype leading to your launch event. Create official accounts for your business and start posting content that informs the audience of your upcoming launch.
You can use posts, videos, and animations to convey the message. You don’t want to give too much information just yet. Even a simple “coming soon” can get the message across but do add your logo and at least enough information to let your audience know you’re a realtor.
This real estate business did something similar. They used an animated video with graphical elements and just a simple “launching soon” text along with their logo. The logo is descriptive enough to let the viewer know what the business is about, and the rest tells the audience that the business has yet to launch. This is one of many ways to use social media for your launch.
Invite Media
Any decent launch event has media personnel from newspapers, magazines, and TV channels covering it. As such, your event will also need to have them in attendance to get adequate coverage. Write press releases for your launch event and send them to offices of various media outlets. You will have a better response from local media, but mainstream media has better reach. So ensure your press release and pitch are well made.
These media outlets will mark the date and venue on their calendars and send teams to cover the event. Your launch can show up in news bulletins and news stories in newspapers, and if you’re lucky, you can also get an exclusive feature.
Invite Real Estate Personalities
These will be other realtors, builders, landlords, and other people associated with the real estate business. Although you will be competing with some of them in the future, inviting them to build connections as you get to work is still important. You can network your business to partners and whatnot and establish yourself as one of the names they can collaborate with. In addition to realtors, you will also invite city officials and administrators.
The reason is simple: you will need to work with them when buying or selling properties. So, the sooner you can start to build a relationship, the better for them.
Book A Venue
After everything is prepared, you will book a venue for your launch event. More often than not, it will be an event hall. But if you have enough space at your office, you can hold the launch event there. Decorate the place appropriately, arrange seating, and provide refreshments as well. Print brochures, pamphlets, and other materials that can help give the attendees the information they may need.
Conclusion
Once you have everything ready, all that’s needed is to hold the launch event. Pay special attention to hospitality and ensure you or your staff, at that point, warmly greet everyone. Ensure that all relevant information is readily available and that your presentation is well thought out and executed properly. And most importantly, always have a backup plan in case things go haywire. Not saying that they will, but they can so better be prepared for that possibility.
