The beauty industry is a ginormous cesspool of brand-new expensive products in plastic bottles with pink labels. Good beauty and skin products are overpriced, and the affordable ones tend to contain many harmful preservatives and chemicals. There is a rising trend in the beauty corner of the internet for safer, more organic alternatives. This is the time to start learning how to make organic care products ourselves and start a business with them.
What are most skincare and beauty products made of?
Skincare encompasses various products from cleansers, conditioners, serums to lotions, creams, etc.
Skincare products like moisturizers, lotions, and creams are meant to hydrate the skin and protect it from humidity, cold, and dirt. Essential oils, coconut oil, almond oil, jojoba oil, shea butter, and natural moisturizers are commercial creams’ constituents. You can order these or buy them yourself from over the net or from a shop near you.
There are several recipes for body butter, lotions, and creams online. They all make use of these few natural oils and butter, as mentioned above. Lotions, body butter, and creams are not the same. There is a difference in the ratio of fat to water used between each of them. To make any one of them, you will need an electric mixer of some sort.
Hair needs moisturizers too, and you can make many good hair care products from coconut oil, onion oil, and other plant derivatives. The information is online if you don’t have any ideas.
Makeup is made from colorful pigments extracted from various things found in nature or chemically produced. Your natural DIY makeup will not have the same color range as the ones from big companies that use artificial colors. Though that is a small problem, the shades you will be able to produce are, luckily, among the more popular ones: many tints of pinks, reds, purples. You can also make blacks from charcoal for eyeliners and mascara.
Many preservatives are cancerous, bleaching, rash inducing, and lead to allergies and skin conditions. Even many natural preservatives are incredibly harmful. However, preservatives are essential to skincare products, so make sure to use the correct ones.
Since you compete against more prominent companies with fancy, well-designed packaging, you need to step up your game with the packaging. Marketing is the essential thing in business, and this is what it all comes down to. Your products should reflect the simplicity and sophistication with which they were made. The packaging should also make it very clear that these are natural, safe products, which is, after all, their selling point.
List out the names of all the ingredients used and make sure your business’s name is on the front, bold and beautiful.
It would help if you aimed to price them at a value that brings you a reasonable profit but does not exceed the prices of the bottles with the more prominent labels. As you are new and smaller, you will initially have to be more attainable.
Affordable organic skincare is becoming more and more desirable every day as people are starting to be more aware of the pollution and animal cruelty behind most skincare products. Not only is it safer.